Example custom questions

Use these popular questions from other exhibitors as inspiration when you set up your own custom questions:

• What is your buying cycle?
• What is your preferred method of contact?
• When are you looking to place an order?
• What is your purchasing authority?
• Who is your current supplier for ... ?
• Are you looking for a particular type of product?
• What products are you interested in?
• What is your total budget?
• Are there any colleagues we should also contact?
• What quantity of product X are you looking to order?

Note that you could also add questions for stand personnel (Stand personnel means: the people who represent your company inside your stand or booth at the event) to answer after they have interviewed a lead (A lead is a person who represents a sales opportunity for your company), such as:

• Is this lead hot, warm or cold?
• Please assign a follow-up action (e.g. send a brochure, send an email, set up a meeting, none of the above, other).

Remember: the better you tailor your questions to your customers and business needs, the more effective your post-event follow-up.