Basic Intelligence data

Basic Intelligence is divided into the following categories:

• Dashboard – gives an overview of your event
• Registrations
• Attendees
• Revenues
• Trace to source – track how your partners are doing

Term	Description
Registration	When someone registers to attend your event
Visits	The number of times a registrant visits your event. If they attend more than once then each visit, if on a different day, counts separately
Attendee	The people who attend your event. Only their first visit is counted even if they visit more than once during the course of the event.

Table 6‑2 Visit Intelligence terminology