Advanced Intelligence – How can we help?

Advanced Intelligence allows you to measure the success of your events by being able to measure interaction between sellers and buyers, evaluate the success of individual exhibitors and compare them to their peers.

Advanced Intelligence is available to all users with the user permission View Advanced Intelligence and the contract module Advanced Intelligence is active.

There are three important measures in Advanced Intelligence:

Measure	Description	Source
Attendee	A person who visits an event at least once. If they visit an Event on more than one day they are still only counted once	Badge print or scan via EventBox
Visit	A person who visits an event at least once, If they visit an Event on more than one day, one visit is counted for each day they visit.	Badge print or scan via an EventBox
Lead	A person who is scanned by a Partner during an Event.	Visit Connect scan

Table 6‑3 Attendance metrics in Advanced Intelligence

Attendees can be scanned by more than one Partner, and indeed more than once by a Partner. This gives us two categories of Lead count:

Unique Leads – At Event level, each scanned Attendee is counted once, regardless of how many times they have been scanned. At Partner level, they are counted once for each Partner who scans them
Total Leads – Every single scan of an Attendee is counted

Information from your event starts being synchronised as soon as the Event is created in Visit. The synchronisation continues until two weeks after the End Date entered in the Event setup.

There are figures available at both Event Level and also on a per Partner level.

Dashboard – an overview of data from the Event such as Total Number of Attendees, Total Number of Partners, Number of Partners using Visit Connect
Event – give more Lead-specific information such as Number and Average Leads per Partner
Partner – shows Lead information for each Partner. Partners that are disabled in the drop-down box did not order Visit Connect so there is no data available for them.

Figure 6‑6 Sample Chart